I recently received this BC Electric transit map from my friend and fellow collector Neil Whaley. It was dated July 15, 1955, and while I didn’t notice at first, after scanning the cover at high resolution, I could just make out a signature in the bottom right of the illustration. It might not be legible to the casual viewer, but since I was already familiar with his work, I instantly recognized Jack Grundle’s signature from a number of other ads I received from his widow Lia Grundle.
Jack Grundle was an art director for BC Electric from 1947 to around 1965, and he left his mark on many ads that ran inside trolleys and buses over the years. I’m not certain if he was responsible for any of the BC Electric logotypes (particularly the distinctive BCE totem logo which came into use in 1947, updated in 1949), but it is certainly plausible. You can see how closely the BC Electric script matches Jack Grundle’s own signature.