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Contributing: Karen, Richard, JMV.
They got the cuteness but missed the association. Lost in translation, oops! Taking a cue from Twitter thought: could we make service outage advisories on actual transit as cheerfully helpful as Twitter’s fail whale? Could we imagine an alternative to that muffled, barely audible “what are they saying?” feeling followed by the customary, “aww, crap” of finding out about a delay? Surely there’s an academic study on how to break bad news to people in ways that softens the blow, that can be worked into the script on dealing with these things…
