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I recently received this BC Electric transit map from my friend and fellow collector Neil Whaley. It was dated July 15, 1955, and while I didn’t notice at first, after scanning the cover at high resolution, I could just make out a signature in the bottom right of the illustration. It might not be legible to the casual viewer, but since I was already familiar with his work, I instantly recognized Jack Grundle’s signature from a number of other ads I received from his widow Lia Grundle.

Jack Grundle was an art director for BC Electric from 1947 to around 1965, and he left his mark on many ads that ran inside trolleys and buses over the years. I’m not certain if he was responsible for any of the BC Electric logotypes (particularly the distinctive BCE totem logo which came into use in 1947, updated in 1949), but it is certainly plausible. You can see how closely the BC Electric script matches Jack Grundle’s own signature.

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Christmas in the 1950s / 1960s designed by artist / art director Jack Grundle, an original BC Electric transit advertisement, private collection.

Christmas in the 1950s / 1960s designed by artist / art director Jack Grundle, an original BC Electric transit advertisement, private collection.

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More original BCER transit ads from the 1950s or early 1960s designed by artist / art director Jack Grundle. I’ve already featured Let’s Go Hiking before, but since I like it so much, I’ll show it again! It does appear the "Lets Go…by Trolley" was a popular recurring theme; I wonder if we will ever see any more from the series? Keep a lookout in photos and archives near you!

More original BCER transit ads from the 1950s or early 1960s designed by artist / art director Jack Grundle. I’ve already featured Let’s Go Hiking before, but since I like it so much, I’ll show it again! It does appear the "Lets Go…by Trolley" was a popular recurring theme; I wonder if we will ever see any more from the series? Keep a lookout in photos and archives near you!

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BC Electric ads, from the City of Vancouver Archives, part of the British Columbia Electric Railway Company fonds which covers the time period 1897-1962 and is located in binder CVA 387.

I have determined that these designs were most likely designed by Jack Grundle, who was an art director for BC Electric circa 1947-1965. Lia Grundle, who maintains the Jack Grundle website, instantly recognized the man at the hood of the car as a work of Jack’s. That particular ad has the date “December-January 1958” written in pencil along the bottom of the ad, which fits perfectly to his time-frame there.

The second set of images features the new BC Electric Transit Information line, AMherst 1-4211, which came into effect on February 27, 1959, according to this copy of the Buzzer. This new number replaced KE 7500 as the telephone number for the BCE transit information service. By 1968, the number had become 261-4211. I must admit, the current customer information number 604-953-3333, along with the Translink SMS number 33333 might be cooler, but I am mighty nostalgic for these ads!

Update! Jhenifer had featured some of these at the Buzzer blog back in 2010!

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BC Electric PSA, circa the late 50s or early 1960s. I wonder if this was created around the time bus drivers stopped giving out change for bus fare. Of course, the irony is babies have always been able to ride for free, am I right? This ad is by Jack Grundle, who worked as an art director for BC Electric when he was a commercial artist from 1947 until around 1965.

BC Electric PSA, circa the late 50s or early 1960s. I wonder if this was created around the time bus drivers stopped giving out change for bus fare. Of course, the irony is babies have always been able to ride for free, am I right? This ad is by Jack Grundle, who worked as an art director for BC Electric when he was a commercial artist from 1947 until around 1965.

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